Analytics Services for a leading Grocery & General merchandise retailer



About the Client

The customer is a world’s leading grocery and general merchandise retailer.

Business need

The customer envisaged to increase the number of return customers for its video-on-demand services.

Some of the challenges were:

  • To increase the number of returning purchasers for video on demand services
  • Convert prospects who have not purchased anything
  • Reactivate customers who do not seem to be interested in products anymore

Solution delivered

ALTEN Calsoft Labs’ solution included the following activities viz,

  • Our analytics team analyzed past data on purchase history
  • The users were divided into two groups and email campaigns with 2 different messages for 2 different segments were planned.

Business benefits

  • In Group 1, there was marked difference in response behavior between members having Loyalty card and those without
  • In Group 1, people with Loyalty card are 5 times more likely to respond
  • The response rate of inactive customers (group 2) increased 10 fold during the campaign period
  • The post purchase trend for inactive customers was in positive direction after the campaign

Technology stack

  • BI/Analytics Tools: SAS,Teradata
  • Database: SQL

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