Analytics and Dashboard Development for a leading online e-commerce retailer
t the Client
The customer is a leading online e-commerce retailer.
The customer envisaged to develop product level insights and metrics to improve profitability,baseline and revenues.
Some of the challenges were:
- Online metrics were not being mapped to product profitability
- Incomplete reporting
- Limited visibility into performance of SEM traffic sources
- No A/B Testing Support
ALTEN Calsoft Labs’ solution included the following activities viz,
- Developed a measurement strategy linked to business needs
- Captured all Web metrics like visits, clicks, time spent on page, number of products visited etc,
- The web metrics were then combined with product margin, availability, and promotional offers for comprehensive reporting
- The product level insights were useful for category managers to take off non-performing products and focus on relevant ones
- Provided a more intuitive user interface.
- Ease of access to information for multiple departments
- Easy to setup separate data views for those with limited access levels
- Formulated A/B testing approach
- Web Analytics: Omniture
- BI/Analytics Tools:Teradata
- Database: SQL
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