Developing Customer churn prevention Mechanisms

 In

ALTEN Calsoft Labs’ Big Data team did the following to deliver the requested
service on-time and within budget.

  • Built a Data Ingestion layer with Flume for web logs, and third party
    APIs for Social Networking data
  • Virtualized Hadoop platform for Big Data storage and joining
    Processed in a private data centre on VMware EXSI servers
  • Integrated it with Data modeling layer with Mahout and R to do the
    customer segmentation, sentiment analysis
  • Came up with customer churn prevention policies for individual
    customers.

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