9 Questions to ask while Identifying a Retail Personalization Vendor
According to Gartner- “By 2018, organizations that have fully invested in all types of personalization will outsell companies that have not by 20%”. So, retailers are constantly looking out for methods to help them achieve higher average order value, higher customer lifetime value and, drive customer loyalty by engaging customers with digital product recommendations and personalized offers and promotions. The ultimate need is to develop an efficient personalization engine, what was once a nice to have option for the retailers, has become a mandate now. But, selecting a retail personalization vendor is always challenging. So, here is a checklist of questions to evaluate your retail personalization vendor.