4 Factors Forcing Retailers For Ecommerce Platform Migration
The exceeding customer expectations coupled with continuous technological disruption, forces retailers to be always on their toes. Retailers are often puzzled thinking of how to combat the situation and keep their customers satisfied. With the fact being known that customers nowadays prefer stores for showrooming and ultimately finishes the transaction online over an ecommerce store or a marketplace, so I would suggest retailers to strengthen their web strategy first. In my previous blog, 5 key millennial consumer behaviors retailers can’t ignore for an effective web strategy, I have highlighted the key millennial consumer behaviors that retailers need to consider while creating the web strategy. Keeping in mind the ever-changing consumer behaviors, retailer should evaluate their existing ecommerce ecosystem to see whether they are capable enough to deliver compelling consumer experience. If not, there is a definite need of ecommerce platform migration to address the challenge. In today’s competitive world, retailers need a platform that offers them the flexibility to scale up their business, stay relevant by adopting cutting-edge technologies.
Here are some of the key factors that are forcing e-commerce retailers to re-evaluate the options of ecommerce platform migration, moving their services to other platform:
- Exceeding Customer Expectation
Roger Staubach rightly said, “There are no traffic jams along the extra mile”. This is a great metaphor which goes well with the context of customer experience. A very few top-end retailers go extra mile by providing compelling customer experience to their end customers. Others fail to do so because they don’t evolve with the evolving customer needs. With the increase in online purchases, retailers’ primary focus should around continuous evolution of their ecommerce presences, thereby meeting customer expectations ahead of the competition. It’s not that easy task though, as for some, the existing platform might act as an obstacle to scale up. There rises the need for a highly scalable ecommerce platform, so retailers should reconsider their options for ecommerce platform migration.
- Competitive Nature of the Retail Industry
Leveraging the technologies, the retail segment has witnessed the emergence of several e-commerce retailers. With the increase in the number of online pure plays, the traditional retailers are feeling the heat. Even the e-commerce giant Amazon acts as an external force that’s reshaping the way that its competitors sell. To survive the competition, the traditional retailers must quickly adapt to the change and re-evaluate the platform capabilities and flexibility that are synchronizing harmoniously with their long-term business goal. If the existing platform is not capable of evolving, not supporting the 3rd party plug-ins, then the retailer may consider ecommerce platform migration of their business to maintain their competitiveness by retaining the market share or increasing it.
- Increasingly convoluted web implementation
Technologies are continuously evolving, new features, plug-ins and add-ons are added to the existing process on a regular interval, which ends in increasing the complexity of the website. The existing platform may act as a hindrance to integrate those plug-ins in an optimized manner which enables the retailers to reduce the load time. It adds an extra layer of complexity in the entire implementation process. In this scenario, the retailer is compelled to migrate to a new platform. Ecommerce platform migration provides them with the flexibility to optimize the background process, streamlining implementation process as and when required, leading to improved site performance, providing better user experience.
- Need for Continuous User Experience Optimization
One of the key factor that is forcing the retailers to re-evaluate the platform migration strategy is User experience optimization. In an era where the customers are considered as king it is slowly becoming a norm to provide them with a seamless user experience. What was once a nice to have option is now slowly becoming a mandate. To keep the customers engaged from the start to finish the retailers must build a simple yet well thought-out Interface. Keeping the thought of end-users in mind the retailers should take care of aspects such as operational simplicity, data security, clever usage of visual elements, ease of accessing the information and so on. Sometimes the platforms where the retailers are currently operating may prohibit them from constantly optimizing the user experience. To overcome the challenge and continue with the ongoing UX optimization the retailers might consider the option of ecommerce platform migration.
Change is the only constant in the fast-moving world. To keep up with the technological advancements the retailers must quickly adapt to the situation. The retailers should carefully evaluate the situation, it’s impact on their long-term business goal. Ecommerce Platform Migration is slowly but steadily growing in popularity and is here to stay for the long term.
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