Traditional retailers like the brick and mortar stores have a quest to know more about their customers and their operations to derive insights on in-store displays and advanced technologies. To simplify the process of actionable insight deduction, ALTEN Calsoft Labs offers an indigenous In Store Analytics solution named as CalNetics. Our proprietary in-store analytics solution presents intelligent analytics features.
The Wi-Fi enabled retail analytics solution harnesses data pertaining to consumers’ demographic attributes, tastes, preferences and buying trends to push targeted product offerings and promotions that in turn guarantees higher revenue and improved customer satisfaction.
The customer was experiencing major issues w.r.t. attracting and engaging customers with effective campaigns for targeted retail products. Some of the other challenges are:
The customer envisaged to increase the number of return customers for its video-on-demand services.
Some of the challenges were:
To increase the number of returning purchasers for video on demand
Convert prospects who have not purchased anything.
Reactivate customers who do not seem to be interested in products
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