In-Store Customer Analytics


Traditional retailers like the brick and mortar stores have a quest to know more about their customers and their operations to derive insights on in-store displays and advanced technologies. To simplify the process of actionable insight deduction, ALTEN Calsoft Labs offers an indigenous in-store analytics solution named as CalNetics. Our proprietary in-store analytics solution presents intelligent analytics features.

The Wi-Fi enabled retail analytics solution harnesses data pertaining to consumers’ demographic attributes, tastes, preferences and buying trends to push targeted product offerings and promotions that in turn guarantees higher revenue and improved customer satisfaction.


  • Retail Analytics
    • Total Foot Traffic
    • Catchment Area Traffic
    • Visit Duration Analysis
    • Report Generation on daily/weekly/monthly basis
  • Wi-Fi Usage Analysis
    • Device Type
    • Data Traffic
    • Session Duration
  • Loyalty Analytics
    • Repeat Visitors
    • Visit Frequency/Recent visits
  • Retail IT Solutions
    • Intuitive GUI with customized role-based dashboards
    • Mobile Integration
    • Social Media Integration


  • Optimized business operations and marketing strategies
  • Actionable in-store data, improved shopper experience and engagement
  • More footfalls to store assurance
  • Increased store sales and revenues via In-store Analytics
  • Customer and Brand Loyalty establishment
  • Effective Promos and Advertising campaign management leveraging various retail IT solutions
  • Measurable KPIs such as customer satisfaction and loyalty