Personalized Retail

In today’s connected digital world, the key to earn customer loyalty is to deliver immersive, personalized retail experience that cannot be reproduced online. Empowered by technology, the retailers must allow customers to seek out ever-richer and captivating shopping engagements where they can explore, dream and connect with the brands they love.

We at ALTEN Calsoft Labs personalize the shopping experience for your consumers to ensure your increased profit margins, fortified customer loyalty and mobile and e-commerce balance. We help the retail industry in keeping their customer base satisfied through personalized mailing, effective purchase decision making, customer behaviour analysis and deals tailoring according to previous purchase.


  • Graceful Customer Entrance
  • Personalized Offers
  • Feedback Reporting
  • Regular Mails
  • Satisfying Customer Service
  • Personalized Retail Campaigns
  • Customer Behaviour Analysis
  • Predictive Analytics Solutions
  • Facilitation in Purchase Decision Making


  • Increased brand awareness
  • Reduce operational costs
  • Effective purchase decision making
  • Showcase your product offerings based on customer behaviour analysis
  • Offer flexible fulfillment options


Customer Campaign Management, Reporting & Engagement Solution

The customer was experiencing major issues w.r.t. attracting and engaging customers with effective campaigns for targeted retail products. Some of the other challenges are:

  • Customer was unable to manage cross-channel, real-time, and
    micro-segment communications
  • Customer marketing processes were not providing relevant, engaging