In today’s world, retailers face difficulty in growth. A coalesce of rising commodity prices, high volatility and cost-sensitive customers squeezes margins at an unprecedented rate. We at ALTEN Calsoft Labs make growth, profitability and increased shareholder value possible by finding the right blend of stores, mobile, digital commerce and CRM capabilities for a brand. Our company helps retailers to find their unique path to omnichannel retail and multi-channel retailing.
Our omnichannel retail portfolio includes:
With 80+ team members we have successfully managed 24X7 SLA Driven infrastructure services for our client in 15 different locations
The Client is a leading retailer in India. It operates over 3,300 stores and number of stores seems to increase every day. The client serves over 3.5 million customers every week.
The customer was experiencing major issues w.r.t. attracting and engaging customers with effective campaigns for targeted retail products. Some of the other challenges are:
The customer envisaged to develop product level insights and metrics to improve profitability,baseline and revenues.
Some of the challenges included:
Online metrics were not being mapped to product profitability.
Limited visibility into performance of SEM traffic sources.
No A/B Testing Support.
The customer envisaged to increase the number of return customers for its video-on-demand services.
Some of the challenges were:
To increase the number of returning purchasers for video on demand
Convert prospects who have not purchased anything.
Reactivate customers who do not seem to be interested in products
The customer is a leading online market place company
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