Establishments face challenges with the increasing volume of organizational data & the ability to leverage it effectively in a short time with a higher certainty and absence of consistent master data & enterprise information. The use of SMAC technologies enables our advanced analytics solutions to extract insight from your data which in turn helps you in refining the products, services and experiences. ALTEN Calsoft labs, with its strong BI & Analytics tool expertise, in-depth domain knowledge, and a network for global delivery centers, has successful track-record in partnering with BI & Analytics initiatives of leading organizations in Healthcare, Life Sciences, Hi-Tech, Manufacturing, Education, Workforce Management, Networking and Telecom industries.
The client wanted ALTEN Calsoft Labs to do the following for them.
The customer was experiencing major issues w.r.t. attracting and engaging customers with effective campaigns for targeted retail products. Some of the other challenges are:
The customer envisaged to develop product level insights and metrics to improve profitability,baseline and revenues.
Some of the challenges included:
Online metrics were not being mapped to product profitability.
Limited visibility into performance of SEM traffic sources.
No A/B Testing Support.
The customer envisaged to increase the number of return customers for its video-on-demand services.
Some of the challenges were:
To increase the number of returning purchasers for video on demand
Convert prospects who have not purchased anything.
Reactivate customers who do not seem to be interested in products
The customer is a leading online market place company