Speciality Retailers face a tough competition with an increasing number of department stores and discounters. ALTEN Calsoft Labs implements consumer demands in reality in addition to profit maximization. Exploiting cloud, analytics and mobile technologies, we create a unique value proposition in offering retail information management services and solutions at compelling price across the value chain. Our offerings ensure retail IT solutions delivery anytime anywhere with uncompromised certainty.
With 80+ team members we have successfully managed 24X7 SLA Driven infrastructure services for our client in 15 different locations
The Client is a leading retailer in India. It operates over 3,300 stores and number of stores seems to increase every day. The client serves over 3.5 million customers every week.
The customer envisaged to develop product level insights and metrics to improve profitability,baseline and revenues.
Some of the challenges included:
Online metrics were not being mapped to product profitability.
Limited visibility into performance of SEM traffic sources.
No A/B Testing Support.
The customer envisaged to increase the number of return customers for its video-on-demand services.
Some of the challenges were:
To increase the number of returning purchasers for video on demand
Convert prospects who have not purchased anything.
Reactivate customers who do not seem to be interested in products
The customer is a leading online market place company
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