Food Sellers rather grocers compete with super markets on razor slim margins. As volume is highly crucial in this sector, distribution and warehouse management directly affects success. A major challenge is real time inventory management that includes all stages from inventory visibility to replenishment.
ALTEN Calsoft Labs’ indigenous mobile retail solutions based on SMAC (Social-Mobility-Analytics-Cloud) entail shoppers loyalty. Our mobile grocery solutions are highly scalable and flexible. The extent of flexibility is noted in new business model implementation, private label expansion, online shoppers engagement and transportation and quick delivery management.
The Client is a US based multinational food manufacturing company.
The customer wanted to provide its business users and vendors a real-time visibility into Inventory and Order information through comprehensive reports for better and quick decision making.Some of the other challenges are:
The customer was experiencing major issues w.r.t. attracting and engaging customers with effective campaigns for targeted retail products. Some of the other challenges are:
The customer envisaged to develop product level insights and metrics to improve profitability,baseline and revenues.
Some of the challenges included:
Online metrics were not being mapped to product profitability.
Limited visibility into performance of SEM traffic sources.
No A/B Testing Support.
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