According to PwC, “65% of US consumers shop across at least two channels, while 21% use four or five channels to shop.” Though majority of customer interactions take place online, brick and mortar stores remain the favoured destination for shoppers to complete a transaction.

Retail industry has seen drastic changes in the consumer behaviour and witnessed paradigm shifts in the way consumers shop. Today’s, digital and tech savvy shoppers have greater access to information which enables them to make informed decisions and derive maximum value out of their spending. Social tools, Smart mobile apps with Augmented Reality(AR) & Virtual Reality(VR), Shoppable advertisements, Digital signage & Beacon technology are now influencing their shopping experience and has changed the way they Discover, Evaluate, Purchase, Receive and Return goods.

Retailers are working hard to develop capabilities around new age, cutting-edge technologies and to provide their customers multiple touchpoints to satisfy their elevated expectations. The customer journey in this connected retail space happens to initiate at one touchpoint and tends to complete at different one. It’s vital for retailers to have rich personalized digital experience across all the channels whether it’s offline or online.

Thus, traditional retailers need to change their business models to keep pace and excel as digital merchandizers. Success can’t be achieved by building multiple channels or touchpoints alone but those channels needs to be integrated by breaking down the silos. Omnichannel retail can be the ultimate solution by seamlessly integrating the best of both digital and physical worlds at each step of the shopper experience.

At ALTEN Calsoft Labs, we unlock the potential of omnichannel for our customers, thereby empowering them to provide Omni-channel Retailing, offer seamless & personalized experience across multiple channels to their distributors & customers. With an extensive experience of 10+ years in delivering connected retail solutions for Wholesale (Cash and Carry or B2B) & Retail (B2C), we cater to world’s leading retailers and several Tier 1 enterprises.

Our Value Proposition

ALTEN Calsoft Labs is a pioneer in crafting connected, integrated Omnichannel experiences that extend traditional store boundaries by integrating stores on web and mobile to provide prompt, consistent and quality customer service.

  • Omnichannel Retail CoE with certified, trained Omnichannel engineers
  • Strategic partnerships with industry leading digital technology product vendors
  • Highly efficient Ecommerce and Content Management Platform expertise, UI/UX CoE – our in-house design innovation team leverages design thinking and cutting edge UI and Rich Internet applications to make customers go WOW!!

Retail IT Segments

Department Stores

We assist department stores maximize profits and smoothen customer service leveraging effective store management solutions by using inventory management systems to meet the varying demands amidst escalated competition and complex supply chain.

Speciality Retailers

Our company helps speciality retailers address the future of shopping by delivering concepts and solutions for in-store selling through social networks. Our SMAC technology-enabled business transformation services eases the path of speciality retailers to succeed in a highly competitive market dominated by super markets, discount stores and online retailers.

Food and Beverages

We at ALTEN Calsoft Labs offer retail IT services even to the grocers. We help optimize cost, manage inventory and deploy next generation POS systems to ensure better customer experience.


Today consumers with their sky high expectations, have started demanding more with increased knowledge, product awareness & customer service models. B2B retail companies are slowly entering the bandwagon of e-commerce revolution to stay competitive by adopting digital technology & realize improved inventory management.


Retail IT Solutions

ALTEN Calsoft Labs offers end-to-end mobile strategy, roadmap and consulting services to develop consumer apps for shoppers and enterprise apps for retail staff.

The advent of new devices like ‘Phablets’ and ‘mini tablets’ with varied screen sizes and resolutions has driven web designers with traditional designing techniques to an inflection point.

For brick and mortar stores to thrive in the digital age, there is a need to remodel, digitize and provide a connected retail experience.

APIs are critical for a retailer to cope up with the dynamic industry shifts. Microservices aid in achieving better software architectures & retailers are capitalizing on them to build intuitive digital experiences.

ALTEN Calsoft Labs helps retailers with data ingestion, modelling and visualization services to help them gain actionable and profound insights.

Retail IT Case Studies