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Marketing

Top 5 Servitization Vendors

Hello Guys!!! In my last blog, I have shared with you all an overview of the servitization concept along with some of its well-known use cases. Today, it’s time to find out the big players rather servitization vendors who are...

Top 5 Servitization Vendors
October 7th, 2016

Servitization of Products: Benefits and Examples

Servitization has been rightly redefining aftermarket services for complex equipment. It is transforming the path of revenue generation for manufacturers by deviating their focus from production to delivery of advanced services. Before moving on with the steps to achieve smooth...

Servitization of Products: Benefits and Examples
October 5th, 2016

5 Key Takeaways from IoT India Congress 2016

According to leading analyst firm Gartner, more than 50% of major new business processes is going to incorporate Internet of Things (IoT) elements. With the rapid growth of IoT, the Institution of Engineering and Technology (IET) ideated a platform of...

5 Key Takeaways from IoT India Congress 2016
September 12th, 2016

E-2 Visa Coverage – Fly to US

ALTEN Calsoft Labs is eligible to blanket E-2 Treaty Investor Visa (E-2 Visa) which allows an individual to enter and work inside of the United States as a non-investor employee of the business which is investing in to US, as...

E-2 Visa Coverage – Fly to US
September 12th, 2016

Top 5 Marketing Mistakes

Marketing strategies can affect your brand directly. So, before formulating one, concentrate on the infographic on top 5 marketing mistakes. Mistake 1: Insufficient Research and Testing Inadequate market research and testing can land your company in losses. Recovery Action:Marketing strategies must be inclined on research findings that include characteristics and desperate needs of potential clients. Mistake 2: Strategy Less Marketing No focus on your Unique Selling Proposition will give you no position in the crowd. Recovery Action: Plan a calendar of events along with its associated budget and fix your target market to win over the competition. Mistake 3: No Action to Call A beautifully designed website with catchy content is useless without a call to action to show for it. Recovery Action: Use a coded button for call for action that drive a visitor to register in your portal or subscribe for a newsletter, giving them an opportunity to discover you. Mistake 4: Failure in Capturing Repeat Customers Failing to resell to your current customers could harm your profits detrimentally. Recovery Action: Send relevant mailers to your current customers to stay in touch with them. Mistake 5: No Regular Reputation Management...

Top 5 Marketing Mistakes
March 11th, 2016

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